Title: Campaigns create Leaders Abstract: There is so much more to an effective WeChat strategy than simply creating content (as vital as that is). Truly successful, scalable brand accounts run campaigns via the platform’s built-in tools. Good campaigns will reach more people and generate more engaged users than articles ever will. And when they do, that account gains followers faster, rising to the top of the category and setting the trends for every account it competes against.. Bio: Cyril is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi. He is based in the Shanghai office, but he travels extensively for business, lectures, and trainings. Cyril has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped BysoftChina to grow into a leading agency, with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China. So far, over 100 brands, retailers, manufacturers, and small business have benefited from his expertise through the entire lifecycle of an eCommerce project. From its consulting and strategic phases to implementation and monitoring performance. Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing in MBA as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.