Title: Growing your followers on WeChat Abstract: Nowadays growing the WeChat followers is every SMM marketer’s nightmare. In her keynote, Ashley Galina Dudarenok will speak about the major channels and techniques to attract followers on Wechat. Ashley will talk about mobilising current network, using O2O and offline events, incorporating Wechat and other marketing channels, running campaigns and KOL promotions among others. Every strategy discussed will be supported by real life case study/example. Bio: Entrepreneur and marketer with strong focus on Mainland China and over 11 years of experience in the region. Ashley is specializing in creative, social media, digital content and campaigns – supporting client’s growth and expansion strategies. Ashley was repeatedly featured in a variety of local and international press including SCMP, Asian Entrepreneur, China Daily, Jumpstart Magazine, Do Marketing, ITAR-TASS, TVB, etc Major clients include Star Cruises, Cyberport, Sa Sa, Vnesheconombank, Swarovski, Preciosa, etc.