Title: A blurred line: creativity/technicality on WeChat Abstract: If you think marketing on WeChat is just like any other social media, you are dead wrong. Marketers often find themselves in a messy place when executing their plans, due to the oversight of technical issues in the creative process earlier on. At the end of the day, WeChat is a powerful but sophisticated marketing tool that takes time and effort to master. Horris Tse, Co-Founder of WeMine will share his experience of devising and executing comprehensive WeChat marketing strategies for clients like Robert Walters and Auto Italia, exclusive distributor for Ferrari and Maserati in Hong Kong. A great opportunity to deepen your knowledge in WeChat and learn how to avoid entanglement in the technicalities. Bio: Horris Tse is a co-founder of WeMine and RollAngle, and his passion for business innovation drives his responsibilities at the company. A mentor and Judge of the Google EYE Program and an awardee of the 4th HSBC Young Entrepreneur, Horris strives to provide marketing solutions catered especially for the needs of smaller companies. Prior to the establishment of RollAngle, Horris had numerous regional and headquarter experience in areas of business investments, operations, marketing, business opportunity evaluation and project management, working at reputable MNCs and Fortune Global 500 companies, including Telstra International Group and AXA Asia.