Title: Solution for SMEs? How to make use of WeChat to establish the distribution channel? Abstract: - Key factors of WeChat distribution - Steps to build your own WeChat distribution platform - Case study - use third party platform to manage a team of distributors Bio: Parcoo is the cofounder of Microworld Media Company Limited and specialised in providing solutions to ODM factory owners and different SMEs to develop China market via WeChat. He is an experienced speaker on topics such as Wechat distribution, and providing China digital marketing consultancy service to SMEs. Parcoo is also a contracted social media lecturer of social media in Federation of Hong Kong Industries and a guest speaker of several universities and chamber of commerce.