Title: 10 Marketing Mistakes in WeChat KOL Campaigns Abstract: - Understand the common pitfalls when engaging WeChat KOLs - Find out lessons learned from working with over 1,000 KOLs - Avoid missteps with budgeting, content strategy, selection and performance measurement Bio: Kim Leitzes is the co-founder of ParkLU, an influencer marketing platform that connects consumer brands with social media content creators in China. Her team has developed proprietary technology that makes it easy for brands to search and filter through thousands of data rich key opinion leader (KOL) profiles, and proceed to engage them in collaborative projects. The idea for ParkLU started when Leitzes was running a digital marketing agency that specialized in content and social for cross-border e-commerce, helping Fortune 500 companies and SMEs navigate the China market. Realizing the effectiveness and challenges of influencer engagement in China, Leitzes decided to combine data-driven technology with community know-how, so brands and influencers could find the perfect fit. ParkLU's cloud-based software makes it simple to find relevant influencers, collaborate on content, and measure impact and ROI. Kim began her career in fashion retail working at a leading consumer and retail boutique investment bank, Financo, where she advised apparel, accessories and beauty care companies in the U.S. and Asia. She subsequently joined high-end women’s direct retailer, Bill Blass New York, as Vice President of Strategy. Prior to moving to Shanghai in 2010, Leitzes worked at Macklowe Asset Management, investing exclusively in consumer and retail companies. Kim holds a B.S. from The Wharton School at the University of Pennsylvania. She has lived in some of the most inspiring fashion capitals, including New York City and Los Angeles, and now she splits her time between Shanghai and Hong Kong, where she lives with her husband and two year old daughter.